Market Reaserach Officer

Job Overview

1. Job Purpose To collect, analyze, and interpret market information to identify business opportunities, understand customer needs, assess competitors, and support informed business decision-making. 2. Key Duties and Responsibilities Conduct market research, industry analysis, and competitor benchmarking. Collect market data through surveys, interviews, questionnaires, and desk research. Analyze customer preferences, market trends, pricing, and business opportunities. Process and validate research data using Excel and other analytical tools. Prepare research summaries, reports, charts, and presentations. Maintain accurate research databases and documentation. Support market assessments, feasibility studies, and client research projects. Ensure data accuracy, confidentiality, and timely submission of assignments. 3. Job Requirements Education: Bachelor's degree in Marketing, Economics, Statistics, Business Administration, Management, or a related field. Experience: 2–4 years of relevant experience in market research, marketing, or data analysis. Technical Skills: Proficiency in Microsoft Excel and PowerPoint; knowledge of survey tools and statistical software is an advantage. Competencies: Analytical thinking, communication, report writing, attention to detail, teamwork, and time management.