Manager, Marketing and Business Development

Job Overview

Purpose of the Job: To drive New Paradigm Consulting PLC’s growth, market share, and enterprise value by leading strategic marketing, B2B business development, tender/bid acquisition, client relationship management, and commercial strategy across all core business streams, including Training, Management Consultancy, Research, Branding, Construction Consultancy, Building Design, Business Incubation, and HR Outsourcing Services. Main duties and responsibilities:      Lead the development and implementation of marketing and business development initiatives. Lead the development of market segmentation framework, definition of market segments and specific marketing mix and sales programs appropriate to each segment. Lead the identification of promising business opportunities and present ideas to executive management on business trends with a view to developing new services, products, and channels. Initiate and lead new product development including identification of unmet customer needs and marketplace insights, development of new product/services, and building business case. Oversee the development and review of pricing policy for new and existing products and services and ensure consistent and accurate application of pricing guidelines and policies, and manage pricing appeals. Monitor the development and implementation of an integrated marketing communications  and public relations programs comprising media advertising, publicity programs, events and other elements and track their effectiveness.                Oversee the cultivation of strategic relationships with existing and potential customers and business partners. Provide strategic insight on market, stakeholder and customer requirements. Lead the development and implementation of enterprise wide marketing, customer experience, sales and distribution strategy. Oversee the development of innovative marketing mix and initiatives aligned with the needs of target customers. Steer the acquisition of new customers, cross-selling and establish deeper relationships with strategic customers. Lead the design and execution of customer and product/ service strategy and plan. Lead the development and implementation of Stakeholder engagement strategy. Communicate and engage stakeholders to enable strategy execution. Lead the development of media relations plan and company protocols and manage their implementation. Oversee the management and performance of channel, customer, and relationship management strategy. Oversee implementation of distribution and relationship strategy – including sales, retention, and direct channel strategies. Develop pricing policy and lead execution. Manage business unit dedicated capabilities on marketing, sales and customer relationship for enterprise wide practice standardization and knowledge sharing (Community of Practice). Set company communication policy; identify relevant internal communication channels, develop and cascade/disseminate internal communication message. Manage community development and engagement programs. Generic Duties of the Position:  Develop and implement the Department’s strategic and operational plans and objectives.  Develop, approve and monitor the Department’s budgets.        Identify human resources requirements of the Department and develop plan for meeting the requirements. Lead the development, implementation and review of departmental policies and procedures. Review, approve and submit Departmental reports to relevant organs. Support the development of subordinates through periodic performance evaluations, coaching, mentoring, ongoing performance dialogue and feedback. Manage disciplinary concerns of the Department’s staff. Represent the Company in external relationships related with the Department. Participate in a group decision-making process by forming part of different groups/committees.